Weekly Content, Social and SEO Roundup (May 21 – May 28 2018)

Happy Monday! Following is this week's roundup about what happened at Visual Contenting and from around the web. Enjoy! From Visual Contenting Customer Experience Analytics for Every Step of the Customer Journey Sure, what you make from a customer is one number. The length of time it took a customer to turn into “paid” from a …

Customer Experience Analytics for Every Step of the Customer Journey [Infographic]

Sure, what you make from a customer is one number. The length of time it took a customer to turn into “paid” from a lead? That’s another number. There are lots of numbers that you probably have to collect and analyze when it comes to your customers. But numbers are not the whole thing and …

Issue Solved: 6 Biggest Social Media Marketing Challenges Resolved

Social media is clearly one of the most valuable and used marketing tools we have at our disposal. In order to work well, this marketing channel has to be strategically planned with nothing left to chances. Set the Clear Goals As with any other business activity you are conducting, you cannot recognize success unless you …

Tailoring Your SEO Content Campaign in 2018: Do’s and Don’ts

It has already been firmly established that SEO is of vital importance for improving your rankings, driving traffic to your website, and subsequently, increasing your profits. But, it’s only fair to admit that optimizing your content for SEO isn’t exactly a piece of cake, and the fact that Google updates its algorithms very frequently doesn’t …

SEO Trends that Will Prevail in 2018

Search engine optimization will always be an ever-evolving field in the digital marketing industry. Every year search engines update their way of operation, introducing some new methods to judge the value of content and to prevent content and link spamming. This constant iterative evolution of SEO gives birth to new ranking factors that will matter …

A Beginner’s Guide for Content Curation Tools

The internet marketplace is fraught with myriad opportunities and challenges. As an online marketer, you have to appreciate the convenience your website and social media platforms offer you in reaching a broader market. With the internet, marketing has become more affordable. However, it comes with a litany of challenges, the main one being stiff competition …

How to Create Great Content on a Small Budget

As is often the case, the marketing budget is usually seen within a business as a ‘nice to have’ rather than essential. Therefore, if you are a marketer or a company wishing to increase their marketing activity, you could be working against the challenges of a small budget with no room for growth. Fortunately, there …

4 Content Marketing Myths to Avoid When Creating Your Strategy

When it comes time to create a content marketing strategy, who knows what you’ll read on the internet about what steps you should take. Much of the information you’ll find will be helpful, but not all of it. These are the content marketing myths you need to beware of. Myth No. 1: My Global SEO …

Content Marketing Statistics and Trends – 2017 Edition [Infographic]

Content marketing is, by definition, a kind of marketing that asks for the creation and sharing content online without an obvious promotion in mind, but rather to raise awareness and awaken interest in a brand, product or service. That content can be many things: from a simple status update on social networks, an image, to …

5 Classic Video Marketing Mistakes You Should Avoid at All Costs

Video marketing is one of the most powerful marketing tools today. Its impact is almost instant and it is one of the most powerful and efficient ways to reach people through social media. However, it is very easy to get it wrong, especially when it is your first time using it. In this article, we’re …