Color Psychology for Marketing and Branding

The psychology of color is a complex topic that deserves more attention than it gets. Contrary to popular opinion, it’s more than a superficial element that can be taken at face value. The truth is that color has many nuances based on factors like individual experiences, cultural differences, personal tastes, background and upbringing, and other …

5 Most Shareable Types of Social Media Content [Infographic]

This infographic reveals 5 most shareable content types on social media so you could do the same for your business to get huge engagements and shares. Infographic courtesy of Nextdayflyers.

6 Things You Should Know Before You Hire an SEO Company

The next big step after building a website is identifying and implementing the best SEO tactics. The goal of applying SEO strategies is to ensure that a business or an individual’s website appears top of the search engine results for specific search terms. Achieving this goal requires much time, effort, and knowledge in SEO. Many …

A Beginner’s Guide for Content Curation Tools

The internet marketplace is fraught with myriad opportunities and challenges. As an online marketer, you have to appreciate the convenience your website and social media platforms offer you in reaching a broader market. With the internet, marketing has become more affordable. However, it comes with a litany of challenges, the main one being stiff competition …

Marketing Strategies Successful Companies Use [Infographic]

There are many challenges modern marketers face. When asked, many explained their top goals and biggest challenges when it came to their email campaigns. How do you conquer such problems, though? Here are the marketing strategies successful companies invest in. 58% of marketers admit that increasing their engagement rates is their number one goal; [bctt …

Tips for Luxury Brands to Get into Digital Marketing

Many luxury brands are unsure about moving into the digital marketing space, but with the readership of print media rapidly declining, necessity has forced the hand of executives. In order to survive in the 21st century, luxury brands will need to adapt to the new online landscape to maintain a customer base and stay relevant …

Marketing Strategy that Mixes Digital and Traditional Approach

Despite the numerous changes marketing industry has gone through during the last two decades, and with the digital advertising currently being the go-to tool for many businesses, a lot of traditional marketing tactics are still being successfully deployed to this day. Unfortunately, most companies neglect the traditional over digital and lose a significant chunk of …