9 Branding Strategies Your Company Is Missing Out On

Branding influences the way the world sees your business and dictates the standards and mission you project, but it isn’t always easy to know where to start in your brand-building process. However, some things are obvious, such as creating a logo you can use everywhere and sticking to a specific standard for customer service. Around …

Fascinating Facts about the World’s 10 Largest Companies [Infographic]

What do you take for granted? You’re probably used to shopping on Amazon, socialising on Facebook and using your Apple computer at work. What if the companies providing these items didn’t exist? Yes, it's unthinkable. But looking at the largest companies in the world and their histories, you realise our lives could have been entirely …

Is It Time to Rebrand Your Business?

We have witnessed a number of Australian companies, as well as those worldwide, changing their brands. If you have ever wondered why businesses choose to step away from their old selves, here is why. A Change in Leadership A change in leadership can happen through acquisition, merger, or simply by the next generation of owners …

How to Gracefully Handle Negative Reviews on Social Media

An online presence is essential for a business to thrive these days. The Internet can offer many resources and drive a lot of business to a company. It allows greater visibility and access for potential customers to find products and services they need. This can be a great boon if properly utilized. With an internet …

Key Elements of Developing a Consistent Brand Voice

How original is your content? Are the posts you share on different channels aligned and easily recognizable? Most importantly, if your brand name or logo didn’t appear with your content, would your customers recognize that it is coming from you? That’s called brand consistency and your brand voice is one of its most significant elements. …

Color Psychology for Marketing and Branding

The psychology of color is a complex topic that deserves more attention than it gets. Contrary to popular opinion, it’s more than a superficial element that can be taken at face value. The truth is that color has many nuances based on factors like individual experiences, cultural differences, personal tastes, background and upbringing, and other …

Tips for Luxury Brands to Get into Digital Marketing

Many luxury brands are unsure about moving into the digital marketing space, but with the readership of print media rapidly declining, necessity has forced the hand of executives. In order to survive in the 21st century, luxury brands will need to adapt to the new online landscape to maintain a customer base and stay relevant …