5 Tips for Creating Effective Action Items in the Workplace

If you work in an office long enough, sooner or later you’ll hear someone drop the term “action item.” The first time you hear it, you may wonder why it’s a separate term… isn’t it just another thing for someone to handle as part of their job? Yes and no. An action item is a …

Best Ways to Measure Marketing Efforts

Today, numerous entrepreneurs base their digital marketing campaigns on measuring the number of registered users, page reviews, social media followers and mentions. However, what does the rising number of followers on social networks actually tell you? Can such metrics explain who these followers are, how they found out about you, why they even follow you …