The Role of Micro-Influencers in eCommerce Marketing

When you think of influencer marketing, do you imagine working with a famous Internet celebrity to sell products in a branded manner? Or, do you envision a normal person who has a healthy social media following and an engaged audience? The first scenario is what many picture when they think of an influencer: wide reach, … Continue reading The Role of Micro-Influencers in eCommerce Marketing

Video Marketing – How to Incorporate Video In Your Strategies

In recent years, video marketing has clearly established itself as king of both social media and digital marketing, with different studies showcasing numbers that make the claim undeniable. According to a Cisco white paper forecast, in 2017, video will account for 69 percent of all consumer internet traffic. But even that impressive number might not … Continue reading Video Marketing – How to Incorporate Video In Your Strategies

How to Do Branding Like a Pro

Before we begin, let’s see what branding is and what it’s all about. By definition, branding is a process of building an image and identification of a company to the public’s eye. A company can use various strategies to create a strong brand, such as by creating and utilizing a unique logo, shape, color, graphics, … Continue reading How to Do Branding Like a Pro

Micro-Influencers and How to Successfully Work with Them

Micro-Influencers are one of the most efficient ways to increase the market value of your brand, and luckily the US boats a large number of them that you can try to contact to incorporate them into your brand. Most of them are even famous for these sort of works, and this strategy is regarded as … Continue reading Micro-Influencers and How to Successfully Work with Them

Emotion and Automation: The Best Formula for a Successful Marketing Strategy

The most successful brand marketing campaigns are often those that tug at the emotions and with recent technological developments, mastering it is easier than ever before. The Power of Emotions Everyone knows how easy it is to blur the lines between “needs” and “wants” when coming up with a purchasing decision. How often have you … Continue reading Emotion and Automation: The Best Formula for a Successful Marketing Strategy

Influencer Marketing Is the New King of Content [Infographic]

Customers look to influencers before they make purchase decisions. This new endorsement model we call "Influencer Marketing" is the easiest way to gain access to potential customers and establish trust. After all, influencers are amazing, not because of their fame, but because of their capacity to connect with people. Read more about this via following … Continue reading Influencer Marketing Is the New King of Content [Infographic]

15 Best Growth Hacking Techniques and Ideas [Infographic]

Growth hacking is more than a buzzword, it's a strategic, creative and technical approach to business with a single goal: grow as fast as possible. This infographic shared by Brian Downard & Co. will show you 15 best growth hacking techniques and ideas that you can use right now.