Responsive Design Process [Infographic]

This is an infographic about responsive design process shared by Sparkbox. Our responsive design process is fluid and changing, just like the technology we build with. The flowchart below outlines the general process we use today to develop responsive sites. This process stems from our team make-up, our tools and our work flow. Research Talk … Continue reading Responsive Design Process [Infographic]

6 Steps to Data Quality in Marketing Automation [Infographic]

Data quality is not an accident 25% of the average B2B marketer’s database contains critical data errors. [bctt tweet="25% of the average B2B marketer’s database contains critical data errors"] 74% of companies do not have a sophisticated approach to data quality. [bctt tweet="74% of companies do not have a sophisticated approach to data quality"] 88% of records … Continue reading 6 Steps to Data Quality in Marketing Automation [Infographic]

The Science Behind Creating Buyer Personas [Infographic]

Content is king! And since it doesn’t look like its reign over the digital kingdom is going to end any time soon, it’s important to jump on board and learn how to develop a supreme content marketing strategy. The first and very critical step to any content plan is to build buyer personas. How else … Continue reading The Science Behind Creating Buyer Personas [Infographic]

It’s all about the Images – The Shift to Visual Marketing [Infographic]

Images make everything online better. And that's a good thing, considering how several big shifts in the social media world are now placing a bigger emphasis on using high quality photos in content. So how much does adding images to your content matter? Maybe a lot more than you think. This infographic shared by MDG Advertising discusses … Continue reading It’s all about the Images – The Shift to Visual Marketing [Infographic]

9 Graphic Design Trends for 2015 [Infographic]

This infographic from CardPrinting.us discusses about 9 graphic design trends for 2015. 1. Flat design Flat, simple: avoids glossy buttons, beveled edges, gradients, dimensionality. Borrows from various styles of art: swiss, minimalism, bauhaus. Brands using flat design: Microsoft Windows 8, Google, Ebay. 2. Grid layout Started (arguably) by Pinterest. Celebrates geometry and precision. Use solid … Continue reading 9 Graphic Design Trends for 2015 [Infographic]

The Art of Color Coordination in Web Design [Infographic]

Colors affect us in countless ways – mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choices should never be neglected in web design. A bad color combination can have the same negative effect as poor … Continue reading The Art of Color Coordination in Web Design [Infographic]

12 Facts about the Human Brain that Will Make Your Marketing More Successful [Infographic]

We all have a primitive brain It’s called the amygdala, and it controls our gut reactions and emotions – and it works much faster than our conscious mind. We have gut reactions in 3 seconds or less. [bctt tweet="We have gut reactions in 3 seconds or less"] Emotions process input 5 times faster than our conscious … Continue reading 12 Facts about the Human Brain that Will Make Your Marketing More Successful [Infographic]

SEO Tips for Social Media Managers [Infographic]

Similarities between social and SEO A focus on content: content is king when it comes to SEO, but the same is true for social media marketing. If people don’t like content on your website, they’re not going to link to it. And if people don’t like what you’re tweeting, pinning or posting, they’re not going … Continue reading SEO Tips for Social Media Managers [Infographic]

The Big Content Spend – How and Where Are Brands Placing Their Content Budgets [Infographic]

Why content marketing is a main marketing focus in 2015 and beyond Just where are brands putting their money? Content marketing. Here are some crazy statistics about the importance of content in the marketing sphere for 2015. A total of $118.4 billion will be spent on content marketing in the coming year. [bctt tweet="A total of … Continue reading The Big Content Spend – How and Where Are Brands Placing Their Content Budgets [Infographic]