Digital Marketing Strategies for Authors

E-publishing has revolutionized the world of fiction and non-fiction. Thanks to free services like Amazon Kindle, anyone can publish a book. All you have to do is write, use a book cover maker to create a compelling visual, and upload your work. That’s the easy part, but what’s not quite so easy is finding an …

3 Ways to Move a Customer through Your Pipeline [Infographic]

Every customer is different. Some make decisions immediately; others like more information (and more meetings). How quickly you move them through the sales journey is certainly important, but it’s not the only consideration. What’s also important is how solid the relationship is, once a customer moves from “prospect” to “sold.” And to do that, you …

Creating a Website that Matters

In the great big world of CMS (Content Management System), WordPress is numero uno, a phrase which means “much-loved for its’ welcoming user-interface and usefulness, and these are just two of the reasons why it is considered as a blogger’s favorite.” The only question left to ask ourselves is—how exactly do I create a marketable …

How to Do Branding Like a Pro

Before we begin, let’s see what branding is and what it’s all about. By definition, branding is a process of building an image and identification of a company to the public’s eye. A company can use various strategies to create a strong brand, such as by creating and utilizing a unique logo, shape, color, graphics, …

How to Create Great Content on a Small Budget

As is often the case, the marketing budget is usually seen within a business as a ‘nice to have’ rather than essential. Therefore, if you are a marketer or a company wishing to increase their marketing activity, you could be working against the challenges of a small budget with no room for growth. Fortunately, there …

The Ultimate Guide to Creating a Killer Explainer Video [Infographic]

Explainer videos are short videos that tell a company's story and effectively convey its value proposition. Read more about how to creating a killer explainer video via following infographic shared by Quicksprout.

Micro-Influencers and How to Successfully Work with Them

Micro-Influencers are one of the most efficient ways to increase the market value of your brand, and luckily the US boats a large number of them that you can try to contact to incorporate them into your brand. Most of them are even famous for these sort of works, and this strategy is regarded as …

4 Content Marketing Myths to Avoid When Creating Your Strategy

When it comes time to create a content marketing strategy, who knows what you’ll read on the internet about what steps you should take. Much of the information you’ll find will be helpful, but not all of it. These are the content marketing myths you need to beware of. Myth No. 1: My Global SEO …

Content Marketing Statistics and Trends – 2017 Edition [Infographic]

Content marketing is, by definition, a kind of marketing that asks for the creation and sharing content online without an obvious promotion in mind, but rather to raise awareness and awaken interest in a brand, product or service. That content can be many things: from a simple status update on social networks, an image, to …

Social Media Trends You Can Use to Market Your Brand

Social media opens numerous opportunities for learning. There’s a whole trove of knowledge that you can unearth just by probing into the past and examining old strategies. Past trends can shine a new light on how you perceive social media, allowing you to understand more clearly what strategies worked before and what are likely to …